Demonstrating their ongoing commitment to drag racing and the motorsports industry, Aeromotive Fuel Systems and Waterman Racing Components have agreed to increase their marketing partnership with the Fastest Drag Strip in the World, Heartland Park Topeka, for the 2017 racing season.
“It’s refreshing to be a partner with Heartland Park Topeka and create an positive and expanding environment for brand exposure and growth with a dedicated team of executives that truly understands motorsports marketing,” says Steve Matusek, President of Aeromotive Inc. “We are looking forward to a long and mutually beneficial relationship with Chris Payne, Scott Gardner, Ron and Darla Conner and the entire HPT team. We’re especially excited to be a part of bringing the NHRA’s J&S Services Pro Mod racing back to Aeromotive’s home track during the Menards NHRA Heartland Nationals event in May.”
In a joint announcement back in December, the NHRA confirmed that its Pro Mod Series will grow from 10 to 12 races in 2017, including the race at Heartland Park Topeka. Both Aeromotive and Waterman Racing Components are actively involved in the NHRA series.
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“We are very pleased with Aeromotive’s decision to increase their level of sponsorship and marketing for the 2017 race season,” says Scott Gardner, president and general manager of Heartland Park Topeka. “This is a great partnership made even better because of Aeromoitve’s Lenexa, Kansas location and the fact that so many in the company are directly involved with professional and grass-roots level racing. Both Aeromotive and Waterman’s products and brand recognition represent a great partnership for racers and fans here at the track.”
Expanded “Racer Appreciation Party”
As part of the renewed partnership, Aeromotive will once again host and expand the Racer Appreciation Party for all racers and their crews during the Lucas Oil Drag Racing Series Double Divisional event, July 27-30. In 2016, more than 600 race teams and their crews participated in the after-racing event.
About Heartland Park Topeka
Heartland Park Topeka is a multi-purpose motorsports and outdoor events facility located in Topeka, Kansas. The facility opened in 1989 and features a championship NHRA 1⁄4-mile drag strip, a recently repaved 2.5-mile, 14-turn road course, a 3/8-mile clay oval and an all-new motocross track. The facility also hosts autocross, drift and rallycross events and is owned by Shelby Development, LLC who purchased the 750-acre facility in early 2016.